Branding and web design for Dr Dimitris Sophocleous – Specialist Radiologist and Breast Radiologist at the American Medical Center, 
focusing on creating an image that evokes trust, elegance, and quality. This was achieved through a combination of visual design elements, such as colour palette and typography, as well as through the language and messaging used on the website.

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For the visual design, we chose a colour palette that is calming and professional. Combining an elegant Serif font and a minimal San Serif font conveys trustworthiness, high quality and reliability. 

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For the website content, we opted for clear, concise, and easy-to-understand language to build trust with potential patients by providing them with all the necessary information.