Strategic look, precise targeting, creativity, and efficient use of all means for publicity composed the communication strategy that aimed at highlighting the grand project of the reconstruction of the Larnaca Port and Marina. 

Handling the Strategic Action Plan for the promotion and the publicity of perhaps the most significant development project in Cyprus was, for Avaton, a challenge and a great responsibility. A fundamental quest was the systematic emergence of Kition Ocean Holdings, which undertook the implementation of the project, but also the promotion of the project's positive impact in the wider Larnaca area and throughout Cyprus.