CLIENT
THE ROOFTOP BAR
SOCIAL MEDIA PRESENCE
YEAR
2021
1.6M
SOCIAL REACH
in 6 months
45.8K
SOCIAL ENGAGEMENT
in 6 months
31.4%
AUDIENCE GROWTH
in 6 months
162.9%
AUDIENCE GROWTH
in 6 months
The Rooftop opened its doors just before the global pandemic hit and had to remain closed during most of that time, up until Spring 2021. Original content for social media had never been created, and its online identity has been inconsistent.
The goal was to craft an online presence that expressed the bar's character, reflected the menu and space aesthetics, and to create a tone of voice that would resonate with the target audience.
The services offered to successfully launch the project were:
Social media strategy and creative guidelines, social media management, social media advertising, monthly content plan, conceptual photoshoot & video production, content creation (visuals & copy), monthly monitoring & reporting
