Vasiliki Clothing is a local fashion brand that strives to make people of all shapes and sizes feel beautiful in what they wear. Their core mission is "making fashion accessible to everyone".
The request was to create a visual identity that reflected the brand's philosophy and design a minimal online space to sell and feature pieces.
LOGO AND WEB DESIGN
We created the logo around a symbol of sentimental value to the fashion designer, the butterfly. For typography, we took our inspiration from the clean lines and elegance that characterise the brand's designs.
We defined the website's structure around two main parameters: the website should work as a gallery space and be easy to navigate.