The two actors impersonate themselves, so the script is realistic and passes pleasantly into the target audience's consciousness. The campaign is multiplatform - TV, radio, print, digital, banners, billboards and pharmacy windows.
ALGOFEN AD CAMPAIGN
For each advertising campaign, we choose a specific goal in which
we focus on ensuring a successful outcome. The success of the new Algofen painkiller advertising campaign relied on the product's power to allow us to enjoy all the beautiful moments in our daily lives.
The protagonist of the advertisement is the famous actor Spyros Papadopoulos, who since 2016 has been the face of Algofen's campaign. The new face of the campaign is the actress Barbara Christofi.