The two actors impersonate themselves, so the script is realistic and passes pleasantly into the target audience's consciousness. The campaign is multiplatform - TV, radio, print, digital, banners, billboards and pharmacy windows.
For each advertising campaign, we set a specific communication goal on which we focus to ensure a successful outcome. The new Algofen painkiller advertising campaign emphasised the product's power to allow us to enjoy all the beautiful moments in our daily lives.
The protagonist of the advertisement is the famous actor Spyros Papadopoulos, who since 2016 has been the face of Algofen's campaign. The new face of the campaign is the actress Barbara Christofi.