Global Headlines for APAC Labs

Avaton partnered with the Andreas Pittas Art Characterization Laboratories (APAC Labs) at The Cyprus Institute to amplify a groundbreaking discovery in the world of art history: a hidden portrait uncovered beneath a 1570 painting by Titian.

Our team led the strategic PR planning and execution, including international media relations, press office coordination, and content development. Through targeted global outreach and expert storytelling, we secured over 40 local features across TV, radio, print, and digital platforms, along with international media coverage in more than 15 major outlets.

This campaign transformed a scientific breakthrough into global news. An example of how we help institutions shape narratives, elevate visibility, and leave a lasting cultural impact.