Concert in the Forest

Turning a forest into a stage for wellbeing required creativity, planning, and attention to every detail. Avaton collaborated with American Medical Centre to bring 'The Concert in the Forest' to life, an initiative that forms part of AMC’s social responsibility actions and reflects the belief that care extends beyond the clinical setting.

Set against the tranquil backdrop of Platres, the event blended music, culture, and community in a unique celebration of compassion and connection. 

Avaton’s role spanned from defining the creative narrative and visual identity to overseeing the event’s communication flow, managing guest invitations, and coordinating the overall guest experience. We crafted the event’s tone and story, ensuring that every visual and message conveyed warmth, human connection, and AMC’s deep-rooted compassion.