easyCourier Launch Press Announcement

easyCourier launched in Cyprus as part of the easy family of brands under licence from easyGroup, bringing an internationally recognised brand identity into the local courier and logistics market.

Avaton managed the full communications scope for the launch: press office management, media relations, launch event communications, and publicity. We positioned easyCourier as a credible new entrant in a competitive market, driving awareness across national media at the time of launch.

The launch generated extensive publicity, securing coverage across more than 20 national media placements, including print, digital, and television news, successfully introducing easyCourier to audiences across Cyprus.