KIB Branding

Avaton partnered with Koussis Insurance Brokers to reshape their visual identity, creating a brand that conveys trust, modernity, and a sense of connection. The wordmark and custom monogram were designed to reflect the concept of “finding the meeting point,” with two arrows forming the letter “K” as a symbol of alignment and partnership. This minimalist design, featuring a sophisticated black and green palette, embodies the brand’s direct and contemporary approach while visually reinforcing its commitment to reliability. The result is a brand identity that stands out in the insurance sector, blending simplicity with symbolism to resonate with clients seeking both security and a forward-thinking perspective.