Larnaca Port and Marina Project Launch

Avaton took on the responsibility of promoting one of Cyprus's most significant development projects—the reconstruction of the Larnaca Port and Marina. Our team crafted a strategic communication plan focused on positioning this project, led by Kition Ocean Holdings, as a transformative force for the Larnaca area and Cyprus. From targeted media outreach to engaging storytelling, we emphasised the project’s role in boosting investment, fostering entrepreneurship, and advancing tourism, innovation, and environmental initiatives. With precision and creativity, our approach highlighted the broader impact of this landmark project, establishing it as a benchmark for the Eastern Mediterranean and beyond.

METRICS (6-month results) 

• 203 National Hits

• 21 TV & Radio Clippings

• 180M Viewers / Readers reached

• €680K Media Value generated