Sera by Ettore Botrini

The Four Seasons Hotel introduced its newest dining destination, Sera by Ettore Botrini, with an exclusive launch event that showcased Avaton’s expertise in generating buzz around premier openings. Our team assisted in the organisation, curating a VIP guest list of food critics, journalists, and influencers and inviting them to experience an unforgettable evening. Our PR strategy—crafted with captivating storytelling, targeted media outreach, and tailored content creation—amplified the restaurant’s debut across key channels. The event not only generated significant media coverage but also left a lasting impression on attendees, firmly establishing Sera by Ettore Botrini as a top-tier dining experience from the outset.